A new symbol of trust in Kenya’s smart transport and payment ecosystem

Kenya’s financial system is complex to say the least. From the mama selling bananas on the street to the state secretary regulating the public transport payments and everyone in between, the needs are varied, elaborate and daunting. It takes tremendous courage and a deep local knowledge to create payment solutions that are relevant for the common man, for the banks and for the government. Data Integrated is perhaps the only player that has cracked it well, and poised to expand across Africa and beyond. When growth came knocking on their door, they addressed it with a new brand vision that’s relevant, fresh and soulful.