Being clever is an attitude. For people. And sometimes, for brands too.

Sigma Squared Society is a newly created collective of talented, ambitious and value-driven founders under 26. Stemmed out of Kairos Global in 2021, and based in Europe, it is positioned to be an incredible support system for young entrepreneurs solving real-world problems. With a new vision and a new mandate in place, the collective needed a brand that is confident, bold and intelligent. We took up the challenge and crafted a brand for Sigma Squared that is just as smart as the the people it represented.