Refreshing a pioneering product design consultancy’s brand
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Brand Strategy & Positioning
Brand Identity & Visual Language
Key Messages & Taglines
UI / UX Design
After years of successful operation as a premier product design consultancy in Asia, Hachi wanted a facelift reflecting their vision for the future and change in management structure. We helped them reposition as a “growth engineering” firm aptly referencing their specialisation in baby-care accessories, with a matching new brand identity system that’s clean, elegant and sophisticated.